B4 D7 A2
8°58'12"N 79°31'44"W · PANAMA CITY

Your customers are searching for you. Let them find you.

We put your business in order across the entire internet: Google, Bing, Apple Maps, reviews and your website. So it shows up, convinces, and sells.

GOOGLE BUSINESS
30 pts
Verified, active profile
REVIEWS
25 pts
Reputation, built
ECOSYSTEM
15 pts
Presence on every platform
Free · 3 minutes

How easy is it to find your business today?

Answer a few questions about your business and get a score out of 100, a short diagnosis, and the exact plan you need. No commitment, no sales calls.

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SAMPLE RESULT
42/100
Google Business ProfileINCOMPLETE
Reviews & reputationUNANSWERED
Website / basic SEOACCEPTABLE
Platform presenceMISSING

This is what your report looks like. Yours is calculated from your answers.

Real results

We did it for ourselves first

Before offering this service, we spent years applying it to our own tourism and experience brands. This is the current state of one of them.

CASE STUDY No. 1 · AUDIT + OPTIMIZATION · JULY 2026

The Panama Barcrawl

panamabarcrawl.com
+337%
organic clicks in one month (149 → 651 per 28 days)
+117%
above the site's best month ever — achieved in low season
more Google impressions (10,406 per 28 days)
0→75%
of traffic now comes from new searches, not just people who already knew the brand

What was done

  • Full audit: technical errors that had been invisible for months were found and fixed
  • Site speed in the green by Google's standards
  • Review schema repaired: stars and prices now show in search results
  • Titles and descriptions rewritten against customers' real searches
  • Discovery content: guides that attract people who don't know the brand yet

What it produced

  • Main search CTR nearly doubled (17% → 32.8%) at position #1
  • Google granted the site sitelinks — six extra links under the main result
  • A brand-new rich results channel: 93 clicks that didn't exist before
  • 4× more visibility for the highest-value product (private crawls)
  • The data revealed the most profitable market — and now drives the strategy
FOR THE GEEKS: SEE THE FULL CASE
One-month results — 28-day window (Google Search Console, measured Aug 6–7, 2026)
MetricBeforeAfterChange
Organic clicks / 28 days149651+337%
vs. site's all-time record (300, Mar 2025)651+117% in low season
Impressions / 28 days~1,000–1,20010,406~9×
CTR "panama bar crawl"17%32.8% (pos. 1.1)+93% rel.
Non-brand impressions (share)~0%~75%2-quarter goal, hit in 1 month
Premium product CTR0.77%1.52%
Private crawls page impressions3661,365~4×
Product snippets (rich results)093 clicks / 1,367 impr.new channel
Core Web Vitalsout of rangeLCP 1,370 ms · INP 88 ms · CLS 0.01green
Interventions (July 2026)
  • Domain canonicalization (www → clean domain) + sitemap verification
  • Conditional noindex and 301 redirects on indexed junk pages
  • AggregateRating schema repair (Judge.me): 5 valid rich snippets, 0 GSC errors
  • Titles and meta descriptions rewritten against real queries from the performance report
  • Private crawls page rebuilt: heading hierarchy, FAQ ×10, internal links
  • Pillar article + support cluster (75-word direct answer, FAQ, real author, own photo)
  • Duplicate content consolidated with 301 redirects
  • GBP hardened (categories, services, UTM-tagged posts) + Bing Places + Apple Business Connect
Takeaways
  • Technical fixes precede content: schema and consolidation unlocked channels no article alone would have produced
  • Rewriting titles against real queries is the highest immediate-return lever: CTR nearly doubled with no position change
  • Discovery content changed the nature of the channel: from capturing existing demand to generating new demand
  • Data reveals strategy, not just performance: the by-country report now informs the brand's content and partnerships

Source: Google Search Console (domain property panamabarcrawl.com), exports from August 6–8, 2026. Baseline documented in July 2026. Sitelinks granted on brand results during the period.

"Getting found isn't luck: it's work done right."

Services

A path for every business

Start with the free checkup. Then choose: we fix it once and teach you to maintain it — or we run it for you, at whatever level you need.

ONE-TIME

Tune-Up

We fix everything once — Google, website, reviews, directories — and hand you your Owner's Manual with training included, so you can maintain it yourself in 20 minutes a week. With 30 days of support.

$1,500one time

Presence

For the business that just needs to be in order — and stay that way.

$450/mo
NO SETUP FEE
  • Complete fix of your Google Business Profile
  • 4 posts per month on your profile
  • Every review answered within 48h
  • A system to generate new reviews
  • Simple monthly report: visits, calls, clicks
Start here

Visibility

For the one that wants to grow: show up before the competition and convert more.

$950/mo
+ $500 SETUP · 3-MONTH MIN.
  • Everything in the Presence plan
  • Full SEO for your site (ES + EN)
  • Listing on Bing Places, Apple Maps and your industry's platforms
  • 2 SEO content pieces per month
  • 1 monthly email to your customer base
  • Report with Google rankings + quarterly meeting
I want to grow

Dominance

Your entire online presence, delegated to a team. Only 3 spots.

$3,500/mo
+ $1,500 SETUP · 3-MONTH MIN.
  • Everything in the Visibility plan
  • Full social media (12–16 posts/mo)
  • Quarterly professional photo/video session
  • Email marketing with automations
  • 4 SEO content pieces per month
  • Monthly strategy meeting + direct line
Apply for a spot

Let me tell you how we got here…

I've spent nearly a decade running tourism and experience businesses. And for years I assumed the digital side of my businesses was handled — the site worked, bookings came in, what else was there to check?

Until one day I decided to audit my own site thoroughly. What I found surprised me: invisible technical errors, basics missing, opportunities quietly slipping away every single day. And that's when I understood something that changed my approach: when you don't know about these things, you don't even know you have the problem.

I set out to fix everything, piece by piece. The following month, the site broke its all-time traffic record. In low season.

Shortly after, a friend with his own business asked me for help with exactly this. And that's when it clicked: if he needed it, there are thousands of businesses in the same situation — paying, posting, waiting… unable to see what's broken underneath.

MALAYA exists for that: so you know exactly what state your online presence is in, what needs fixing, and that it actually gets fixed.

— Ciro Jaén, founder

The first thing you should know

We don't do marketing. We build your presence.

What we are NOT

  • Ad campaigns that stop working the moment you stop paying
  • Likes, followers and vanity metrics
  • Promises of "guaranteed #1 on Google"
  • Endless retainers without knowing what you're paying for
  • No shortcuts or tricks: what gets built with hacks, the platform wipes out in one stroke

What we DO

  • Your Google Business Profile complete, correct and active
  • Your website optimized so Google (and AI) understand it
  • Your reviews growing and answered — your reputation working for you
  • Presence across the whole ecosystem: Bing, Apple Maps and the platforms nobody tells you exist
  • Official best practices only — no tricks that put your business at risk
  • An asset that stays fixed and keeps working on its own
[ Photo of CJ here ]
About us

Operators, not theorists

Behind MALAYA is Ciro Jaén, an entrepreneur with over a decade in tourism and hospitality in Panama, and operator of experience brands in Panama and Colombia.

MALAYA wasn't born as an agency looking for clients. It was born the other way around: from the business owner's side — auditing and fixing our own sites, with our own money on the line. The results spoke, and a friend asking for help turned the learning into a service.

We specialize in experience businesses: tours, restaurants, cafés, boutique hotels, activities — where Google, maps and reviews decide who wins. We sell the system we use every day to get found, get trusted, and get booked.

Blog

Learn how this works

Guides written by operators, no unnecessary jargon — the same practices we apply in our businesses and our clients'.

FINAL DESTINATION

Never again let them say "I wish I had found it"

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Write to us and we reply within 24 hours · Panama